MKTG8204

Marketing Management is an applied learning capstone course covering topics related to business practices regarding DEI (diversity, equity, and inclusion), corporate social responsibility and sustainability, internationalization, and managing different marketing communication channels. Students will be taking an in-depth look at business branding, customer service in an e-commerce world, consumer pricing, effects of supply chain in marketing, and the latest technologies used in digital and social media marketing. Students have the opportunity to apply these marketing strategies to a business client, and complete a comprehensive strategic marketing campaign delivered through digital marketing media.