740 - Marketing (BBA)

• Prepares graduates for the new digital marketing environment with application of the latest technology software to design, write copy, and produce full content for web, social media, and mobile digital platforms.

• Create marketing advertising campaigns that tackle important topics of DEI, corporate sustainability, and international issues.

• Develop fundamental analytics skills using key tools such as GA4(Google Analytics).

• Discover how digital media marketing effects e-commerce in its performance and value to our economy.

• Learn key strategies to deliver effective marketing management communication plans.

• The BBA degree in marketing is designed to allow students to enter as first-year students or to transfer in after earning their AAS or AS in marketing or business.

New program, no employment data available.

According to the Bureau of Labor Statistics occupations in advertising, promotions, and marketing managers have a growth rate of 10% whereas marketing research analysts are expected to exceed that at 19%.

OCCUPATIONAL OPPORTUNITIES

• Marketing manager

• Website creative content developer

• Marketing analyst

• Graphic designer for digital media

• Digital media developer

• Advertising account executive

• E-commerce/business analyst

• Sales/marketing positions

• Marketing brand/design manager

• Social media manager

• Marketing project manager

Related Programs

• Marketing (AAS)

• Business Administration (AS/BBA)

• Graphic and Media Design (AS/BS)

• Technical Communication and Emergent Media (BS)

Students who believe they need a reasonable accommodation to properly participate in this program may contact the Office of Accessibility Services by email at oas@alfredstate.edu or by phone at 607-587-4506. Please keep in mind that some accommodations may take time to implement, so students seeking accommodations are encouraged to contact OAS as early as possible.