MKTG3203

Digital Marketing today has taken on many technological forms of communicating brand recognition of products and services through websites, various social media platforms for business to consumer (B2C) and business to business (B2B), email correspondence, and mobile app/texting services. These digital platforms have allowed businesses to broaden their consumer target marketing and global scope. Digital marketing platforms are also trending to be the most widely used communication tools among millennials, Gen Z, and Alpha generations. These are the next in line to become the business leaders of tomorrow. Students learn the purposes of each marketing platform and the reasons for providing a digital mix in order to satisfy the way consumers are using these forms of media.